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Thursday, August 27, 2015

The Frugal Editor



Friday, August 21, 2015

3 Most Important E-book Components Plus One--An Absolutely Free Offer


Three Neglected E-Book Considerations ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
A Web site owner was asked what the “three most important components are for publishing a professionally produced e-book” and he referred the question to me. As long as I was figuring out the answer to this all-important question, I figured I’d pass it along to you but the question was just too hard to answer in its original form. I took the liberty of qualifying it with an introductory clause and here it is. 

Because a self-publisher must be a jack of all publishing trades and because many readers are still not comfortable with e-books, I believe the three most important components are:

1. The cover. Visuals are powerful tools. A great book cover may be even more important for an e-book (even though it's virtual) than for a paper book. It will probably be the only visual a reader will have to connect the reader to the author's (and publisher's) credibility.

2. Great editing. Too many authors and e-book publishers think that great editing is merely the process of eradicating typos, but it's a lot more. It's grammar. It's the conventions of writing (like punctuating dialogue correctly). It's even the formatting.

3. Formatting. I list this last because most e-book services like Amazon, Createspace, BookBaby etc.  make it clear that it is essential and provide guidelines for getting it right.  I provided expanded step-by-step instructions for publishing on Kindle in the Appendix of my multi award-winning book on editing, The Frugal Editor (http://bit.ly/FrugalEditor).

PS: The fourth most important component of e-books is marketing. No e-book—no book!—is truly published if it hasn’t been marketed. It’s part of the publisher’s job no matter how it is published or who the publisher is. And if it is self-published, marketing is as much the author’s job as the writing of the book.
And right now that information on how to do that is free because Bookbaby is giving it away as part of their valuable service to authors everywhere. They know how important marketing is! Time is limited so go to  http://bit.ly/1JVMv8n to grab your own copy instead of paying the usual Amazon price of $14.57. 

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Monday, August 17, 2015

Thanks to BookBaby.com you can have my multi award-winning The Frugal Book Promoter free!


This month I’m doing something kind of special for my readers. I have partnered with BookBaby.com, online publishers that offers a free track for publishing books and lots of professional help, too. They are offering the e-book iteration of the second edition of my The Frugal Book Promoter to their customers free because they believe in it as an aid for their—well, book babies. 

I figured my SharingwithWriters subscribers and visitors should benefit from this promotion, too. If you already have the paperback, you will benefit from having an e-copy because of the ease of using it as a reference by searching important keywords for promotion. If you only have the first edition, this edition has been updated and expanded. If you already have the e-book, why not pass this link along to a friend you have been coaxing to get it: http://bit.ly/1JVMv8n

This is one of BookBaby’s ads. I love that they agree with me that "you need this book." (-:

Welcome to BookBaby!

You need to read this book.
So we’ll give it to you for free!

For a limited time BookBaby is offering you a free copy of the second-edition of Carolyn Howard-Johnson’s classic, The Frugal Book Promoter. http://bit.ly/1JVMv8n


PS: You know how fast things on the Web change? Well, as hard as I try to use permanent links to resources in my books, sometimes the worst happens. The Bookbaby’s e-book offer iteration has been updated just for this promotion. Eventually the updates will take effect in the regular books, too. But until then, you’ll have the most recent links.

PPS: And an after-after thought that it also a lesson in asking for what you need. It's great promotion as long as you let your reader or contact know it comes from a place of caring and passion. Won’t you please look into Bookbaby’s services if you:

1.   Have a book that has been with an agent too long.
2.   Are considering self-publishing a book and weren’t one hundred percent satisfied with the last publisher/printer who published a book for you.
3.   Just need a little nudge or some inspiration. This offer of The Frugal Book Promoter will cost you nothing; you are certain to get a new tip or whole new idea for marketing your book; and it will be the nicest thank you possible for this newsletter that comes to you with my love every month.

No, BookBaby didn't ask me to say this. As you know from the title of this blog, I believe in sharing good resources




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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Monday, August 03, 2015

So a Reviewer Said Yes, Now What?

So a Reviewer Said Yes. Now what! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here’s how to assure that your book will get the attention it deserves once you have snagged a reviewer:
    Affix a review slip to the inside front cover of the review copy you are sending. It should have all your book’s key data: contact information including name, phone, fax, email, and Web site. This can be done on a 3.5 x 5 inch label. Print enough for your projected needs.
    Enclose a help sheet (typed and double-spaced) about your title or your media kit. It should include your media release. It might explain the benefits of your book or why someone would be interested in reading it and a bio of the author. Include the same information on this as the review label mention above.
    Enclose a cover letter stating that this review copy is being sent in direct response to their request and how to reach you if they need any additional information. This information can also go on the outside of the envelope you are using to send your ARC. Do not say that anywhere, though, unless it is the truth.
    Send the reviewer a brief e-mail and remind him/her of the request and that the copy is on its way. Double-check the address you have at that time.
    Some reviewers, bloggers, and other media outlets use the information you send verbatim. In The Frugal Book Promoter, I advise that your media kit include a review with permission for them to cut and paste exactly as it is. Be sure to give them guidelines for its use from both you and the original reviewer (Midwest Book Reviews, as an example, always extends permission for unlimited use as long as they are credited.)
    Let your contact know—as part of the letter and the release and even the review slip—that cover art, interior art, and/or author photos are available electronically or as black and white glossies. Make the cover of your book and an author photo available on your Web site so they can be downloaded in either color or black and white, either in high or low resolution.
    Don’t try to talk the reviewer into an e-copy if he or she request real paper.
Thanks to Independent Book Publishers Association (IBPA) for these suggested resources:

    More articles of interest on these topics can be found at the IBPA website in the Independent Articles area.


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 Carolyn Howard-Johnson, the blogger here at #SharingwithWriters, is working on a new book for her HowToDoItFrugally Series of books. It will be on How To Get Review Frugally and Ethically. She is the author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Saturday, August 01, 2015

Britain's Schindler Dies at 106



I know a few of my SharingwithWriters subscribers and visitors are aware of some of my creative writing as well as my how-to books for writers and those who are probably know it often touches on the theme of tolerance. I was raised with intolerance all around me, a child torn between two families, neither one more accepting than the other. So I was touched anew when I learned that Nicholas Winton died at the age of 106 after a lifetime of doing for children what he thought was right at the risk of his own safety and reputation.

I first heard of him a couple years ago on CBS’s 60 Minutes. He saved 669 children from the holocaust. He was said to be “Britain’s Schindler.” Of Jewish heritage, he was raised a Christian. By dint of pure willpower and his own money, he convinced many British families to accept children in danger into their homes; each were paid 50 pounds for the expenses to return to their homes in Czechoslovakia for most were certain the placement would be only temporary. Toward the end of the program to save children, he lost 250 of them who were waylaid and never made it to Britain.


I try not to get too serious or political in this blog, but as writers we are all in a unique position to speak out about what is right. Political correctness is popular right now. In fact, it can be carried so far it becomes a deterrent to clear writing. But the greatest good is not working at trying not to offend but at acting when we see an injustice. Winton was an unsung hero most of his life. Though eventually knighted by Queen Elizabeth II, it was not accolades but a sense of Justice that moved and motivated him. He took action at a time when few believed him or trusted him and many still held long established prejudices against the people he was determined to save. He was so firm in his belief that he broke many laws to carry out his plan.

He will be missed, but writers can carry his torch for doing what is right. 

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 Carolyn Howard-Johnson's new book of poetry, Imperfect Echoes: Writing Truth and Justice with Capital tLetters, lie and oppression with small, will soon be published. She is author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .