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Best Selling Author TV Video

Wednesday, February 25, 2015

So How DO You Get People to Buy and Read Your Book


Why People Buy Books

Guest blogged by

Valerie Allen, codirector of the
Brevard Authors’ Book Fair in Cocoa Beach, Florida

 
Studies have revealed people's book buying habits are influenced by various factors. Authors need to consider the investment of time and money when marketing to potential buyers. The trend has moved from “writing” your book, to “publishing” your book, to “discovery” of your book. The focus now is how to draw readers to your work.


The top six reasons individuals make a book purchase, in order of importance, are:

 
1.  Author Reputation
  • An author who writes in an area of interest to you (psychological thrillers, romance, westerns, horror, fantasy, etc.)
  • An author who writes well, can move you emotionally or lead you to gain insight
  • An author who delivers on the promise to educate or entertain

 

2.  Personal Recommendations
  • Friends, family members, co-workers tell you about a book they really enjoyed or a book they think you will like
  • Discussions about books, book clubs, library picks, best seller lists

 
3.  Price
  • Fewer pages, lower price
  • Sale price always attracts consumers
  • Buy one, get one free or at a reduced price
  • Bonus packages combine book(s) with another itme (perfume/hand cream/book mark)
  • FREE book with purchase of another non book item
  • FREE for the asking, donations to community service events or non-profits

 

4.  Book Reviews
  • Included in book forward or on the back cover
  • Online by publishers, agents, or readers
  • Newspapers, magazines, book review print or online venues

 

5.  Cover/Blurb
  • Attractive cover, title and subtitle. or with a blurb about book
  • Back cover summary, blurb, reviews
  • Reviews inside book forward or in the end pages

 

6.  Advertisements print and online
  • Media blast by authors, publishers, agents, etc.
  • On line Emails, Twitter, Facebook, and other social media
  • Paid ads in newspapers, magazines, book venu magazines/brochures/fliers 

About Today’s Guest Blogger

Valerie Allen is a psychologist, author, and speaker. She is a popular presenter at writer conferences and workshops for new and experienced authors. Her presentations focus on writing, publishing, and marketing, using her book, Write, Publish, Sell! Quick, Easy, Inexpensive Ideas for the Marketing Challenge, Second  Edition.

 
She is a member of the Space Coast Writers' Guild, the National League of American PEN Women, Cape Canaveral Branch, and serves on the Board of Directors of the Creative Arts Foundation of Brevard, FL. She is also a cofounder of Authors For Authors.


Authors For Authors supports and encourages writers, providing venues for book talks, book launches, and two book fairs a year. The Brevard Authorss Book Fair will be held on March 28, 2015 at the Cocoa Beach Library, Cocoa Beach, FL. Non-local authors can take advantage of this promotional opportunity to have their books and materials on display all day at the book fair. More information can be found at AuthorsForAuthors.com.

 
Valerie's published books include novels: Suffer the Little Children, Sins of the Father, and Amazing Grace. Forthcoming is her next novel, The Prodigal Son. Recently, she published, 'Tis Herself: Short Story Collection. She has published two books for children grades three to five: Summer School for Smarties and Bad Hair, Good Hat, New Friends. Her most recent nonfiction book is, Beyond the Inkblots: Confusion to Harmony, which is used in her presentations about motivation and the psychology of everyday living.

To have your book displayed at this year’s fair (frugally!) , reach her at VAllenWriter@cs.com. Learn more about her at www.ValerieAllenWriter.com .
 
 
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Monday, February 23, 2015

Ode to Former Poet Laureate Philip Levine

I run a regular feature in my SharingwithWriters newsletter on poetry. Poetry is one of my great literary loves so,  though the letter consists mostly of practical marketing ideas and help with craft and editing, the poetry corner--I think--broadens its appeal. The poetry feature can include anything from snippets of holiday poetry, to craft, to poetry marketing ideas to what is happening in the poetry world. What is happening in the poetry world this week is the death of former poet laureate for the US Philip Levine. 

In his honor, I'm publishing the SharingwithWriters poetry corner early. The rest of the letter will be available at http://howtodoitfrugally.com/newsletter_copies.htm after March 15.


Very Brief Ode to Philip Levine:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

It is rare that a poet can trace her poetry path to some specific poet, but I can. My path—a near-journalistic style of poetry—traces through my mentor Suzanne Lummis directly to the Fresno (Calif.) school of poetry more easily identified as the Philip Levine school of poetry (though he taught at ivy league schools including Columbia, Princeton, and Vassar). At one point he said in an interview that his Fresno students were the best he ever taught.

Many define his Fresno school as poetry with a certain grittiness, poetry written so each thought is complete; that is, when read, any given line can be followed easily as a sentence of prose if the reader doesn’t pause at the line breaks.
 
Even an excerpt like this that doesn't include the full thought can be easily understood:

. . . to baptize ourselves in the brine
. . . of car parts, dead fish, stolen bicycles
melted snow .
. .

I prefer to qualify that definition as being poetry of personal truthfulness no matter how painful or unattractive that truth may be.
 
Philip was 87 and according to the Associated Press died of pancreatic cancer.

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Carolyn Howard-Johnson, author of This Is the inPlace; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailenr’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Saturday, February 21, 2015

E-Book Contest Might Increase Authors' Visibility, Crediblity!



Just thought SharingwithWriters visitors and subscribers would might want to know about this contest.  It's relatively new--the fourth annual. You know how important I think winning a contest is for the visibility of books.  You can find some of my favorites on my Web site's Resources for Writers Contests page.



 


Registration Page:




 


PROCESS--HOW YOU WILL BE JUDGED:


  1. Books will be pre-screened by KBR staff and our amazing review team. We will initially read the "Look Inside" sample (90% of your score) and Amazon book description (10% of score). We're looking for books with a compelling book description, but more importantly, books that "grab us from the beginning" and make us want to read more. The screening process is an indication of your potential buyers experience with your book, as subjective as that is. Book covers will only be judged to settle a tie.
  2. Your sample is enough for us to get a feel for the quality of writing and professionalism, and to get us excited to read on. Your book description should be compelling with zero typos. We recommend that you fix any typos on your book page and book file before submitting. 
  3. If your book passes "pre-screening" it will become a "Semifinalist" (20 max per category) and one of our top reviewers who love your genre will read the manuscript in its entirety. 


CATEGORIES: The Following Genres and Related Sub-genres are Welcome.


  1. Mystery/Thriller
  2. Romance
  3. Y/A
  4. Sci-fi/Fantasy
  5. Literary Fiction
  6. Horror/Suspense
  7. Non-Fiction


AWARDS: 7 category Winners will Receive $350 cash, and $900+ in promotion & tools.


  1. $350 Cash to Each Category Winner [Compliments of The Kindle Book Review ($200), Digital Book Today ($100), and bookdesigntemplates.com ($50)].
  2. $200 in Free Promotion from The Kindle Book Review.
  3. $150 in Free Promotion from Digital Book Today.
  4. $50 in Free "Group" Promotion from Digital Book Today.
  5. $50 in Free Promotion from KBoards.com.
  6. $448 in tools and training from Author Marketing Club [FREE 1-year Premium Membership ($149 value), and FREE ticket to a "Virtual Event" ($299 value) at authormarketingclub.com.
  7. A FREE book template (Awesome Print Templates starting at $37) compliments of "The Book Designer", Joel Friedlander, via bookdesigntemplates.com
  8. All Semi-finalists, Top-5 Finalists, and Winners will receive a Contest Badge.


HOW MANY BOOKS CAN I SUBMIT?: Authors can submit up to 2 titles max.



IMPORTANT DATES (Mark on your Calendar & watch your email/spam):


  1. Submissions Accepted: Feb. 1, 2015
  2. End Submissions: May 1, 2015
  3. Announce Category Semi-finalists: July 1
  4. Announce Top-5 Category Finalists: Sept. 1
  5. Announce 7 Winners: Oct. 1


LANGUAGE: All books must be written in the English language. 



FORMAT:


All submissions must be in "mobi" format. This is the most commonly accepted Kindle format. You can get your mobi copy from your KDP account. Simply login to your KDP account, click "Bookshelf", and then click on your book. Next, scroll down to "7. Preview Your Book" and click on the "Download Preview Book File" link. Or you can go to draft2digital.com and get your MS Word doc professionally formatted to mobi for FREE. You do not have to publish at draft2digital.com to take advantage of their free formatting service. I highly recommend this site; their customer service is excellent. Please do not contact us regarding book formatting; we're going to be too busy reading to help you with this. If you have questions, contact KDP Customer Service, or draft2digital.com.


 
If you did not get a notification with complete rules from Kindle in your e-mail box you can subscribe here.

If you would like to subscribe to this blog's companion newsletter, go here. You'll find the subscription box in the upper right corner of most every page on the blog.  To see back issues of Sharing with Writers, click here.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Thursday, February 05, 2015

Tony Todaro Extends SharingwithWriters Readers Invitation to Success

This is the only conference quite like this so I thought I'd pass the invitation along my SharingwithWriters subscribers and visitors.  It's not too late to register and it's supremely affordable. (Read that frugal! )  And yes, I'll be there on Friday with an indepth hour on improving dialogue and avoiding humiliation by making errors with punctuation--the kind that keep you from getting past the gatekeepers who have the power to say "yay" or "nay" to your manuscript.

By the way, they partner with LA's famous Sportsmen's Lodge for special rates on accommodations. And our weather is gorgeous! (-:  
 
New Story Conference
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This is your invitation straight from Tony Todaro, Director of Big Story Writers Conference in Los Angeles.


“Please join  fellow writers at the Big Story Writers  Conference , an event  uniquely focused to help define the elements of  virtually any story concept or plot you  envision and develop it a truly BIG STORY  with the potential to become a best-seller or  hit movie.
“During three days of  workshops, you will learn how to fine-tune and  master your skill sets to produce the best  structure for a work of fiction, non-fiction,  screenplay, short story, or poetry, as well as  how to write a solid book proposal, draft a  great query letter to agents, develop a synopsis  or story bible that reflects your voice as an  author, and more.
“This  educational and inspirational conference will  include dozens of guest speakers, veteran  educators, industry experts, publishing  professionals, noted writers and best-selling  authors on four simultaneous tracks focused on  the craft of writing the BIG  STORY.Writers of all levels and  genres will benefit from this  event.

MEET AGENTS  AND PUBLISHERS LOOKING FOR NEW TALENT
The Big  Story Writers Conference offers ProCritiques™ with professional  editors, and  Masters ProCritiques ™ with agents and  publishers looking for new talent. This is a  terrific opportunity and cost-effective way to  receive one-on-one  constructive, professional feedback on your  novel or screenplay, and increase your chances  for success as an author now and in the  future. We also  offer ProConsultations, which are  opportunities for authors with completed,  polished manuscripts to pitch  literary agents and publishers at no extra  cost. We even offer an  informative seminar with the "agents du jour"   to help you prepare for your live meeting  later that day.


We look  forward to your joining us for this educational  and inspirational event for writers of all  genres and disciplines.

Continued success with your  writing,
Tony N  Todaro
West Coast Writers  Conferences
info@wcwriters.com
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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

Tuesday, February 03, 2015

Thank Heavens for Joan Stewart's Leads to Google Trouble Shooting!

As you know I sometimes share tips I've used in my SharingwithWriters newsletter with you on this blog, too.  Not always, though. Thus, you can subscribe to the letter at http://howtodoitfrugally.com; the subscribe window is in the upper right corner of almost every page.

I've had a terrible time trying to get Google to reinstate all the perks and benefits of having this blog--you know little things, like being able to post images!  Ahem!

Maybe you are having trouble with a disappearing YouTube page. Maybe you've been putting off using Google Plus even after I tell you what a handy networker it is!  You can bookmark this post on How to Contact Google Support for a whole lot of tips and aids:
http://clicks.aweber.com/y/ct/?l=7n1MR&m=KgG3ERQORDtYrK&b=.VBEs9wmNclkHhcYJeOBew.


Thanks to Publicity Hound Joan Stewart for this tip. I often recommend her newsletter because she includes great stuff like this in it (see below for subscribe information). She says, "Don't expect Google to respond to all your questions, however. That's why the list includes discussion forums devoted to Google."

She also suggests this URL for help from Google's Small Business community:
http://clicks.aweber.com/y/ct/?l=7n1MR&m=KgG3ERQORDtYrK&b=LTLU5b39KMmuflNi7iNig You can ask a question and get a helpful answer from Steve Hovnanian or its five volunteer moderators, but don't be surprised if they use advanced tech jargon.  Heck, you can always expose your own lack of knowledge by asking for clarification. Others may benefit when you do.  


Here's where you can subscribe to Joan’s newsletter: http://www.publicityhound.com/ezineinfo.htm


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  Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .